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 ![Demo Etherpad Animated Jif](doc/images/etherpad_demo.gif "Etherpad in action")
 
 # About
-Etherpad is a real-time collaborative editor scalable to thousands of simultaneous real time users. It provides full data export capabilities, and runs on _your_ server, under _your_ control.
+Etherpad is a real-time collaborative editor scalable to thousands of simultaneous real time users. It provides [full data export](https://github.com/ether/etherpad-lite/wiki/Understanding-Etherpad's-Full-Data-Export-capabilities) capabilities, and runs on _your_ server, under _your_ control.
 
 **[Try it out](https://video.etherpad.com)**